‘Barbie’ Mania Fuels Record Breaking Global Box Office Haul Crushing Early Projections
The live-action Barbie movie has been a smash hit at the box office, grossing over $337 million worldwide in its opening weekend. The film, which stars Margot Robbie as Barbie and Ryan Gosling as Ken, has far exceeded early projections, which had it pegged for a $100 million opening.
The success of Barbie can be attributed to a number of factors, including the star power of Robbie and Gosling, the nostalgia factor of the Barbie brand, and the positive reviews that the film has received. The film has a 74% fresh rating on Rotten Tomatoes, with critics praising the performances, the direction, and the humor.
Barbie has also benefited from the “Barbie effect,” a term coined by fans to describe the trend of seeing the film multiple times in theaters. The film has been a hit with audiences of all ages, and many fans have been returning to see it again and again.
The success of Barbie is a major win for Warner Bros., which has been struggling to find a hit in recent years. The film is the studio’s highest-grossing live-action film since The Batman in 2022.
It is still too early to say whether Barbie will be a critical and commercial success, but the film’s opening weekend is a promising sign. The film has the potential to be a major franchise for Warner Bros., and it will be interesting to see how it performs in the coming weeks and months.